Sony's PS3 hardware costs cut down 70%

Costs cut down, price staying the same for a while.

Sony has been loosing a good amount of money on every PS3 sold since the launch. The initial loss is thought to amount to more than $300 per console(studies pointed to a cost of $800 per console) and the previous, more recent values point to a cost of $400 for the cheaper model, which is being sold at $399.
A representative for the company has now stated that the console has seen a reduction of 70% of the original value, meaning that it now sits at $240 per console. It is unusual that Sony is reluctant to drop the price to $299 for the current models, which are being phased out in anticipation for the launch of the PS3 slim, especially when it would be making money or loosing very little.

Sony is still the third player in the current console wars having sold 23 million units and is trailing the Xbox 360 by around 8 million and the Nintendo Wii by around 28 million units.

Source: SeekingAlpha