Intel's new naming conventions are confusing, to say the least. While the previous Core 2 Solo/Duo/Quad naming made sense, the new Core i5 leaves one to wonder if the processor has 5 cores. It's not that the new Core ix naming convention doesn't make some sense, as outlined before, it would have made much more sense to just call it Core 3 Quad and move on.
Even Intel's marketing team seems to be aware of the difficulty customers might have with the Core i5/i7 name that they're explicitly putting a big "Quad-Core" on the box. Next step, adding that to case logos? People who buy a processor in a box already know it's a quad.
Source: Expreview
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