And it's that time of the week, where AMD releases a product that has such an absurd model number that one has to wonder what floats in the air of Sunnyvale. Take a wild guess at the performance and specifications of the new Radeon HD 6990M, which is targeted at performance oriented laptops. Please, go ahead. For sure your mind isn't ready for the amount of bullshit coming your way.
The Radeon HD 6900M series currently features "Barts" chips that have 960 shaders which - for those keeping score - is shy of the 1120 that are present in the Radeon HD
6870 and even slower clocks. Obviously, performance of a 6970M is nowhere near the performance of the HD 6970.
The desktop Radeon HD 6990, on the other hand, is a dual GPU card, so you would expect some kind of "Cayman" chip enough of a performance bump to justify sticking it a HD 6900M model number to boot. So, no, what you get is paltry fully enabled "Barts" chip that is present in the Radeon HD 6870 but
which is clocked 20% lower. That's right, for the geniuses working at AMD marketing, it is correct to market a graphics device with 1/3 of the performance as if it was the real thing. Perhaps this was the motive behind ditching the "X2" suffix on dual GPU cards earlier.
Intel has been doing this, Nvidia has been doing this, AMD has been doing this for some time now and yet it doesn't get any more excusable for each passing day. It is absolutely disgusting that no consumer advocate association steps up and take them to court on accounts of consumer fraud, or misleading marketing or whatever you call it. Slapping an "M" to a card that has
nothing to do with another very similar part is purportedly misleading and someone should be held accountable for this. Nvidia has been doing this for a long time but I think AMD is actually the first to blatantly sell a product that has a dual GPU equivalent on the desktop as a single GPU in the mobile space.
Now, don't interpret me wrong on this, I know it is impossible, or practically impossible, to fit the same parts on something that can still be called a laptop or that has still some mobility of a kind. That is mostly impossible but if shader counts, memory and core clocks are being cut at will to fit TDPs, model numbers
must reflect that. It obviously gives the consumer the information beforehand that the laptop is and always will be inferior to a desktop, instead of a "hey, we have a laptop here with the same GPU!".
To make matters worse, big publications that only some god knows how they get the traffic they do, completely miss such blatant facts about new product launches, instead focusing on
the ongoing war between the two companies.
If you know someone who may help put end to this, do leave me a comment below. This situation has existed for too long of a period. It makes a lot of people waste their time with this bullshit for no good reason. It is not easy to counsel someone a new piece of hardware with this kind of marketing. I can just imagine what people that want to do a decent job at a hardware store must go through.
We all need to buy computers from time to time, do make us a favor and make our life easier so one can actually look forward to the next upgrade.
I leave the best for last, a must read from the press release:
There’s always been a belief that when it comes to mobile computing you need to make performance compromises. Today AMD demolishes that myth. The AMD Radeon HD 6990M GPU, which not only packs AMD Eyefinity technology with unprecedented specs, also provides full Microsoft DirectX 11 and Stereo 3D support. Bottom line, this processor is epic and it’s here - now.
It is not a myth, it is a fact. This guy is either lying through its teeth or doesn't know one thing of what he's talking about. Either way, this is unacceptable.